We believe nothing has a greater impact on our lives than our food choices, and that food should benefit the body and please the senses without harming the planet.

Founded in 2001 on the premise that wild Alaskan salmon is nature’s most perfect food, Vital Choice Wild Seafood & Organics ® has grown into a trusted source of premium wild seafood from healthy, well-managed fisheries around the globe. Since our first day in business, we’ve sold only sustainably-caught seafood, donated a portion of our profits to planet-protecting programs, employed environmental strategies throughout our shipping operations, and treated our employees, suppliers, and customers right. Along the way, we’ve acquired a fan club of nutrition and medical experts, including Dr. Andrew Weil, Dr. Nicholas Perricone, Dr. Christiane Northrup, and Dr. William Sears.

We know firsthand the importance of trust as it relates to the quality and sustainability of wild seafood.

We work only with healthy, well-managed fisheries that meet our rigorous standards for quality and sustainability, and we conduct third-party testing for contaminants in any new seafood we offer.

In addition to nutrient-dense sustainable seafood, we offer an ever-growing range of pastured proteins, organic foods, and marine-source nutritional supplements.

Our Values:

  • Food for Health – Believing that good health is our most precious gift, we strive to provide natural, minimally-processed, nutrient-dense foods of the best quality possible.
  • Wild, Not Farmed – We only offer wild-caught fish, which is nutritionally superior to farmed fish and free of the antibiotics, pesticides, and GMO feeds used on fish farms.
  • Sustainable Seafood – We only offer environmentally responsible seafood that is certified by the Marine Stewardship Council (MSC) or deemed Best Choice or Good Alternative by Monterey Bay Aquarium Seafood Watch.
  • Ethical Sourcing – We seek ingredients that are certified organic and Fair Trade Certified™ whenever possible. We seek suppliers who uphold good manufacturing practices and who make a positive impact on their employees, communities, and the environment.
  • Environmental Stewardship – We donate a portion of our profits to planet-protecting programs, purchase carbon offsets to reduce our carbon footprint, and employ environmental strategies throughout our shipping operations.
  • Special Diets – We only offer products that are naturally gluten-free, and most of our products contain little or no added salt. We kosher-certify whenever possible, and virtually all our products are Paleo-, Keto-, and Atkins-friendly.

food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
SAVE 10%
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Vital Choice Seafood – Save 10% On Your 1st Subscription Box Shipment Of Wild Seafood
Offer expires November 7, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Save 10% on your 1st Vital Box subscription box shipment of wild seafood delivered to your home + get free shipping on orders $99+

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5% OFF
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Vital Choice Wild Seafood – Save 5% on Family Meals + Get Free Shipping On Orders $99+
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Save 5% on family meals + get free shipping on orders $99+

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LIMITED EDITION
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Vital Choice Seafood – Save 5% On The Wild Seafood Holiday Box
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Now available the limited edition wild seafood holiday box! Curated from our favorites as the ultimate seafood lover gift

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Vital Choice – 5% Off Healthy And Hearty Soups
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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5% off healthy and hearty soups and get free shipping on orders $99+

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Vital Choice Wild Seafood – Save 5% on Vital Choice Sustainably Sourced Seafood + Get Free Shipping On Orders $99+
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Save 5% on Vital Choice sustainably sourced seafood + get free shipping on orders $99+

5% OFF
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Vital Choice – Get 5% Off The Highest Quality Marine Supplements
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Get 5% off the highest quality marine supplements including Omega3 and vitamin D from Vital Choice and free shipping on orders $99+

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15% OFF
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Vital Choice – Get 15% Off Supplements
Offer expires January 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Get 15% off supplements + get free shipping on orders $99+

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Vital Choice Wild Seafood – Save 5% Off Vital Choice Grab & Go Seafood + Get Free Shipping On Orders $99+
Offer expires December 31, 2021
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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SAVE 5% OFF Vital Choice Grab & Go Seafood + Get Free Shipping On Orders $99+ Using Code: VCAF5 At VitalChoice.com! Shop Here!

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SHIP FREE
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Vital Choice – Free Shipping On Orders Over $99
Offer expires December 31, 2022
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Free shipping on orders over $99

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SHIP FREE
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Vital Choice – Get Free Shipping With Seafood Of The Month Subscription
Offer expires December 31, 2022
food, seafood, fish, shrimp, mahi mahi, tuna, salmon, crab, lobster, scallops, clams, beef, bison, pork, seasoning, jerky, mussels, broth, beef, Alaskan, Alaska
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Get free shipping with seafood of the month subscription

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