The beginning
While traveling abroad, our founder, Roy Hessel, was entranced with the different cultures but noticed that not everyone had access to something that is vital to living, perfect vision.

EyeBuyDirect does everything in-house. From concept, design, to manufacturing, we control and oversee the whole process! This allows us to pass the savings onto you, our customers. We’re your one-stop, online optical shop! Though we do not have any eyeglass stores you can visit, we are able to offer you the lowest prices by cutting out the gimmicks.

Inspiration
EBD takes Roy’s story and uses it as inspiration in the design of our frames and the collections we create. Our in-house brand, RFLKT, is a perfect example of where we draw inspiration. The worldly selection of materials and the sleek, modern design create a timeless piece that fits any style.

Vision for everyone
Over 612,420 pairs of eyeglasses have been donated by EyeBuyDirect since the beginning of 2015 to our partner charities – Feed the Children and The Lions Club.

2.5 billion initiative
We keep our prices low and our quality high so that more people can have access to perfect vision. We make regular donations to nonprofit organizations that share our passion for vision correction. At EyeBuyDirect, we will not stop giving until all 2.5 billion people have means to a quality pair of glasses.

eyewear, glasses, sunglasses, lenses, contacts, frames
BUY 1 GET 1
Discount Code
EyeBuyDirect – Buy 1 Get 1 Plus Free Shipping
Offer expires March 31, 2021
eyewear, glasses, sunglasses, lenses, contacts, frames
Offer Details

Buy 1 get 1 plus free shipping

Please see the brand website for details, terms, and conditions.

SAVE BIG
Redemption Link
EyeBuyDirect – Get $29 2 Day Speed Shipping
Offer expires May 31, 2021
eyewear, glasses, sunglasses, lenses, contacts, frames
Offer Details

Get $29 2 day speed shipping

Please see the brand website for details, terms, and conditions.

SAVE BIG
Discount Code
EyeBuyDirect – Buy 1 Get 1 Half Off Select Items
Offer expires January 24, 2021
eyewear, glasses, sunglasses, lenses, contacts, frames
Offer Details

Buy 1 get 1 half off select items

Please see the brand website for details, terms, and conditions.

35% OFF
Discount Code
EyeBuyDirect – Take 35% Off Everything When Purchasing Transition Lenses
Offer expires March 31, 2021
eyewear, glasses, sunglasses, lenses, contacts, frames
Offer Details

Take 35% off everything when purchasing transition lenses

Please see the brand website for details, terms, and conditions.

70% OFF
Discount Code
EyeBuyDirect – Get 70% Off Lenses on Single Frames Over $100
Offer expires March 31, 2021
eyewear, glasses, sunglasses, lenses, contacts, frames
Offer Details

Get 70% off lenses on single frames over $100

Please see the brand website for details, terms, and conditions.