The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California in the Fall of 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denim’s venerable center for research and development worldwide changing the landscape of denim forever.
7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim. Sales for the first year reached a staggering $13 million, an unheard-of figure in the denim market, and have continued to show exponential growth year after year. In the past ten years, 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion-forward washes and designs.
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